Leading the fight against insurance injustice. Gretchen Heinen
“At the end of my life, I want to stand before God and say, I have nothing left. I used everything you gave me. That’s my mission in life.”
Our host Ryan Castle sits down with Gretchen Heinen, Founder and CEO of Authsnap Inc. She went from ER nurse to tech founder, driven by the injustice she saw when patients were denied insurance payout. Authsnap uses AI to turn clinical data and denial letters into fast, high quality appeal letters so more people get the care they deserve.
We focus on the leadership journey behind that leap. How she risked comfort to step into purpose. How she built structure the right way with a lawyer first approach. How she surrounded herself with elite capability and stayed transparent when she did not yet know the answers. Gretchen shares how she scaled her own capacity through coachability, discipline, and execution. This conversation is a blueprint for leaders who want to use everything they have and who refuse to leave their potential on the table.
